As Umberto Eco argued, Ur-facism lies within todays society fluidly within cultures and also through subcultures which connect our environment. Our forms of communication are constantly evolving, and with that we as people are constantly pulled towards this meta world of social media, we place such emphasis towards the surrendering of these “influencers” which perpetuate such elitist mentality and power to a face. More specifically such concepts techniques of dramatic storytelling, gaslighting and metric manipulation correspond with the functioning of social media that catalyzes the amplification of fears, the diffusion of post-truth and the logic of numbers.
